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From159US$ /night
Check-in
09Nov2025Select date
Check-out
10Nov2025Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

27-31 Charing Cross Rd, London, United Kingdom, WC2H 0LS

Rooms & Accommodations

Assembly Leicester Square offers 139 soundproofed en-suite rooms with double beds, Egyptian cotton sheets, and air conditioning. Superior Double rooms have no windows for maximum quiet. Deluxe Double rooms include walk-in power showers and free Wi-Fi. Suites add sofa beds, accommodating up to three people. All rooms feature hexagon-tiled bathrooms with monsoon showers and fixed shampoo/shower gel dispensers.

Dining & Bars

The Garden Room rooftop restaurant and bar on the 10th floor serves lunch, dinner, and weekend brunch with panoramic London skyline views. The menu includes British dishes and international cuisine. Pre-theatre two or three-course meals are available. Victory House bar offers evening drinks. Operating hours: Monday-Friday 4 PM-11 PM, Saturday-Sunday 12 PM-midnight.

Location & Transportation

Located on The Strand, one of London's busiest streets, directly behind Leicester Square. Less than 2 minutes walk to Trafalgar Square. Leicester Square and Charing Cross Underground stations are under 5 minutes away. Piccadilly Circus is 5 minutes walk. Covent Garden shopping district is 5 minutes walk. Chinatown restaurants and supermarkets are 5 minutes away.

Hotel Features

Features a rooftop garden with city views. Offers free high-speed Wi-Fi throughout. Provides late check-out for direct bookings. Soundproofed rooms block street noise. Part of Criterion Hospitality group, which operates four West End hotels. The property includes an urban garden with fountain and Shakespeare statue.

Area Attractions

Surrounded by Leicester Square cinemas hosting film premieres. Steps from West End theatres on Shaftesbury Avenue. Near designer shops on Regent Street including Ted Baker and Diesel. Adjacent to Covent Garden's Jubilee Market and street performers. Close to Soho's LGBT bars, restaurants, and entertainment venues. Chinatown's New Loon Moon Supermarket and dumpling restaurants are nearby.

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Choose the Room

From cosy doubles to spacious family suites – all with flexible options, breakfast, and exclusive deals.
Compact Windowless Room
2 persons
8 m² 
1 Double bed
Shower
Heating
Modern Room
2 persons
16 m² 
1 Double bed
Shower
Heating
Cozy Room
2 persons
11 m² 
1 Double bed
Shower
Heating

Check Dates & Room Rates

See what's available for your travel dates

Getting around

All Transportation Options at a Glance

City Centre
London400 m
Airports
London City (LCY) 14.5 km
London Heathrow (LHR) 27.2 km
Train
Charing Cross Railway Station400 m
Underground
Leicester Square tube100 m
Bus
Bus stop300 m

Amenities

Thoughtfully designed amenities for a comfortable & memorable stay

General

  • No smoking on site
  • Free Wi-Fi
  • 24-hour reception
  • No pets allowed
  • Rooms/ Facilities for disabled
  • Wheelchair access
  • 24-hour security
  • Luggage storage
  • Allergy-free rooms
  • Lift
  • Smoke detectors
  • Fire extinguishers
  • Key card access

Services

  • Housekeeping
  • Laundry
  • Dry cleaning
  • Welcome drink

Dining

  • Restaurant
  • Snack bar
  • Bar/ Lounge area

Children

  • Cots

Facilities for people with disabilities

  • Toilet for disabled
  • Bathroom for disabled

Room features

  • Air conditioning
  • Heating
  • Soundproofed rooms
  • Ironing facilities

Bathroom

  • Free toiletries

Room decor

  • Carpeted floor
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Location

27-31 Charing Cross Rd, London, United Kingdom, WC2H 0LS
Map view
27-31 Charing Cross Rd, London, United Kingdom, WC2H 0LS
Nearby
Square
Trafalgar Square
300 m
Museum
National Gallery
350 m
Opera House
Covent Garden
560 m
Square
Piccadilly Circus
480 m
Gallery
National Portrait Gallery
120 m
Museum
London Transport Museum
570 m
Seven Dials Covent Garden
Seven Dials
460 m
Restaurants
Pizza Hut
130 m
19 Leicester Square Leicester Square
Cafe in the Crypt
240 m
Commercial Street Christ Church
Bar Caffe Ciao
80 m
7 Charing Cross Road
Chipotle Mexican Grill
100 m
181-185 Wardour Street
Pepe Italian Street Food
130 m
57 St. Martin's Lane Covent Garden
The Halal Guys
110 m
14-15 Irving Street
Tossed
170 m
100 St. Martin's Lane
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Check-in
09Nov2025Select date
Check-out
10Nov2025Select date
Rooms and Guests2 Guests, 1 Room