Can guests check in early or leave their luggage before the official check-in time?
5 November 2024
Early check-in is available based on room availability. Guests can store their luggage in the storage room until check-in at 2 PM.
69 photos
ASSEMBLY LEICESTER SQUARE, London – A Smart Stay in the City
159US$
Reserve directly with us
up to 10% cheaper
than with Booking.com
Key details
About the Hotel
27-31 Charing Cross Rd,
London,
United Kingdom,
WC2H 0LS,
Greater London
- Steps from Piccadilly Circus
Very good
7.9
3.8
4.1
Loved by Assembly Leicester Square guests
"The views from our room on the 9th floor were wonderful! We could see so much!"
"The piste de resistance though is their roof top bar which has the most cool views of the London Skyline... worth visiting even if you are not staying."
"The rooms were a decent size for central London and at a good price."
4-star centrally located hotel in Leicester Square
Location
Assembly Hotel
Rooms
The hotel offers 139 en-suite bedrooms, including Superior Double - No Window rooms for undisturbed rest and
Dining
Assembly Hotel boasts a rooftop bar and restaurant, the
Amenities
The hotel's facilities include a
Vibrant Local Scene
Assembly Hotel is within walking distance of
Highlights
Location: Just a step away from Leicester Square and close access to public transport
Rooms: 139 sound-insulated en-suite bedrooms including suites for three
Dining: Rooftop Garden Room with panoramic views
Amenities: Late check-out available for direct bookings
Must-do experiences
- Visit the Secret Cinema for immersive film experiences in London.
- Savor a traditional pie at The Harp pub, a hidden gem nearby.
- Explore the quirky stalls at Camden Market for unique finds.
- Discover the historic charm of Leadenhall Market for shopping.
- Enjoy street food at Borough Market; try the pastries at Bread Ahead.
View all
Choose the Room
From cosy doubles to spacious family suites – all with flexible options, breakfast, and exclusive deals.
Compact Windowless Room
2 persons
90 sq. feet
1 Double bed
Shower
Heating
room details
Modern Room
2 persons
175 sq. feet
1 Double bed
Shower
Heating
room details
Cozy Room
2 persons
120 sq. feet
1 Double bed
Shower
Heating
room details
Check Dates & Room Rates
See what's available for your travel dates
Amenities
Thoughtfully designed amenities for a comfortable & memorable stay
General
- No smoking on site
- Wi-Fi
- 24-hour reception
- No pets allowed
- Rooms/ Facilities for disabled
- Wheelchair access
- 24-hour security
- Luggage storage
- Allergy-free rooms
- Lift
- Smoke detectors
- Fire extinguishers
- Key card access
Services
- Housekeeping
- Laundry
- Dry cleaning
- Welcome drink
Dining
- Restaurant
- Snack bar
- Bar/ Lounge area
Children
- Cots
Facilities for people with disabilities
- Toilet for disabled
- Bathroom for disabled
Room features
- Air conditioning
- Heating
- Soundproofed rooms
- Ironing facilities
Bathroom
- Free toiletries
Room decor
- Carpeted floor
Show more
Dining Onsite
Delight in the unique culinary experiences at Assembly Leicester Square, featuring exquisite dining options that highlight local flavor and incredible views. Whether enjoying brunch on the rooftop or savoring traditional dishes, each venue offers a vibrant atmosphere that complements the rich tapestry of London's culinary scene.
The Garden Rooftop
Contemporary dining with an emphasis on local ingredients
Ambiance
A stunning rooftop setting overlooking London's iconic skyline
Key Offerings
A variety of enticing dishes served for breakfast, lunch, and dinner. Weekend bottomless brunches are a highlight, offering a festive atmosphere alongside delightful culinary creations.
Reservation
Recommended
Open daily from 07:00 to 22:00
LSQ Rooftop Bar
Asian-inspired offerings with a specialty in dumplings
Ambiance
A chic rooftop bar featuring breathtaking views of London's skyline, perfect for relaxed socializing
Key Offerings
Approximately 30 varieties of dumplings alongside a selection of traditional Chinese dishes, creating a fusion of flavors and textures. The inviting atmosphere makes it an ideal spot for casual dining and evening cocktails.
Reservation
Not needed
Open daily for lunch and dinner
Assembly Leicester Square Location
27-31 Charing Cross Rd,
London,
United Kingdom,
WC2H 0LS,
Greater London
Map view
27-31 Charing Cross Rd,
London,
United Kingdom,
WC2H 0LS,
Greater London
City landmarks
Landmark
Coca-Cola London Eye
4300 ft
Museum
The British Museum
3700 ft
Garden
Buckingham Palace
1.2
mi
Church
Westminster Abbey
4400 ft
Landmark
Big Ben
1.1
mi
Public Building
Houses of Parliament
4800 ft
Gallery
Tate Modern
1.3
mi
Landmark
Churchill War Rooms
3700 ft
Landmark
Oxford Street
3000 ft
Park
Hyde Park
1.6
mi
Landmark
Madame Tussauds London
1.4
mi
Palace
St James's Park
4100 ft
Market
Borough Market
1.7
mi
Landmark
Banqueting House
2200 ft
Church
St Paul's Cathedral
1.3
mi
Museum
Victoria and Albert Museum
2.1
mi
Aquarium
SEA LIFE Centre London Aquarium
4800 ft
Church
Westminster
1.4
mi
Castle
Tower of London
2.3
mi
Landmark
Marylebone
1.4
mi
Museum
Sir John Soane's Museum
3800 ft
Event hall
Somerset House
3400 ft
Nearby
Square
Trafalgar Square
1000 ft
Museum
National Gallery
1200 ft
Opera House
Covent Garden
1900 ft
Square
Piccadilly Circus
1600 ft
Gallery
National Portrait Gallery
400 ft
Museum
London Transport Museum
1900 ft
Seven Dials Covent Garden
Seven Dials
1600 ft
Restaurants
Pizza Hut
500 ft
19 Leicester Square Leicester Square
Cafe in the Crypt
800 ft
Commercial Street Christ Church
Bar Caffe Ciao
300 ft
7 Charing Cross Road
Chipotle Mexican Grill
400 ft
181-185 Wardour Street
Pepe Italian Street Food
500 ft
57 St. Martin's Lane Covent Garden
The Halal Guys
400 ft
14-15 Irving Street
Tossed
600 ft
100 St. Martin's Lane
Explore London
Explore Assembly Leicester Square
National Portrait Gallery
2 minutes' walk
An impressive collection of portraits celebrating British history, featuring works from famous artists.
Trafalgar Square
4 minutes' walk
A monumental public square famous for its statues and the National Gallery, perfect for photos and sightseeing.
The British Museum
14 minutes' walk
Home to a vast collection of world art and artifacts, featuring free admission and guided tours.
Covent Garden
7 minutes' walk
A vibrant district known for its shops, street performances, and dining options, bustling with activity year-round.
Cafe in the Crypt
4 minutes' walk
A unique dining setting offering British and continental dishes, known for its stunning historic ambiance.
Pizza Hut
2 minutes' walk
Casual dining experience with a variety of pizzas and pasta dishes, great for families and groups.
Bar Caffe Ciao
1 minute' walk
Italian eatery with a relaxed atmosphere, serving freshly made coffee and tasty snacks ideal for a quick bite.
Piccadilly Circus
6 minutes' walk
Famous for its bright lights and entertainment, it's a great spot to enjoy the city's vibrant nightlife.
Getting around
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Property information and rules
Check-in
from 15:00-23:30
Check-out
from 03:00-11:00
Guest Parking
No parking available.
Internet
Wireless internet is available in for free.
Breakfast
You can start your day with a full breakfast, which costs GBP15 per person per day.
Children & extra beds
There are no cots provided in a room.
Pets
Pets are not allowed.
Languages
English, Spanish, Italian, Arabic
Number of floors:
10
Number of rooms:
138
Former name
assembly covent garden
Guest Ratings & Reviews
Real Guest Experiences & Ratings
Show moreShow less
Pros
Perfect location
Clean room
Helpful staff
Comfortable bed
Rooftop terrace
Cons
Noisy water pipes
No TV
High price
No breakfast
Guest reviewsbased on 2003 reviews
Christian from Germany
Single
Modern Room
3 nights in November 2025
|
Reviewed: December 10, 2025
8.7/10
Central Location, practical stay
central locationclean roomavailable staffpleasant views
The location was central. It was easy to reach various attractions. The room was clean. Staff were generally available. The rooftop bar offered pleasant views.
The room was smaller than expected, though it suited my needs.
Facilities
9/10
The hotel provides luggage storage arriving early or departing late. This allows for convenient exploration without baggage. A rooftop bar is available, it offers panoramic views. Elevators provide quick access to higher floors.
Dining
8/10
The rooftop bar serves a selection of beverages. Breakfast options are available on the 10th floor, though I did not try them. Nearby restaurants and cafes offer alternative dining choices.
Rooms
9/10
The room included body wash, hand soap, and a hairdryer. The bathroom offered a spacious area. It also had good water pressure in the shower. My room had air conditioning which worked effectively.
0 Helpful
|
Sebastian from Germany
Single
Modern Room
3 nights in October 2025
|
Reviewed: November 30, 2025
7/10
Acceptable Stay, Some issues
central locationgood viewclean roomsmall roommissing facilitycheap reception
The room was very clean. The location is central to many attractions. The rooftop bar offered some good views. The bus stop, underground, and uberboat are nearby.
The room was TINY. I found there was no tv. There were no tea making facilities. The reception looks like a cheap hostel and not so nice.
0 Helpful
Georgia from United Kingdom
Single
Cozy Room
3 nights in June 2025
|
Reviewed: July 12, 2025
9/10
great locationsuper clean room
The hotel's location proved convenient, placing me within easy reach of numerous attractions. the cleanliness was also noteworthy. I found the room to be super clean upon arrival.
the absence of a wardrobe limited my ability to store clothes properly, a minor inconvenience
0 Helpful
Questions of the users
About Assembly Leicester Square
Are hairdryers provided in every room?
12 December 2024
Yes, hairdryers are available in all rooms for guests' convenience.
Can guests request a room with a balcony during their stay?
20 October 2024
There are only two rooms with balconies. Requests for these can be noted during booking, but cannot be guaranteed.
Is it possible to open the windows in the rooms for some fresh air?
3 September 2024
Unfortunately, none of the windows in the hotel can be opened. Air conditioning is provided for ventilation.
What dining options are available for breakfast?
15 November 2024
Currently, the rooftop restaurant and bar serves dinner only; breakfast is not available.
Where can guests find laundry services nearby?
28 January 2025
There is a nearby laundromat called Marshall Laundry for guests needing laundry services.
What is the standard checkout time for guests?
22 February 2025
Checkout time is at 11 AM. Guests may store their luggage at the reception for the day.
Is parking available near the hotel?
10 March 2024
Yes, Q-Park Leicester Square at 39-41 Whitcomb St., London WC2H 7DT is a recommended nearby parking option.
Are lifts available in the hotel for easy access to rooms?
17 April 2024
Yes, there are two passenger lifts for convenient access to all floors of the hotel.
Are there any televisions in the hotel rooms?
8 August 2024
No, there are no TVs included in the hotel rooms.
Is fast Wi-Fi available throughout the hotel?
6 June 2024
Yes, fast and free Wi-Fi is provided in all areas of the hotel.Next best alternative
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