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Assembly Leicester Square
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75 photos
Assembly Leicester Square London Room photoAssembly Leicester Square London Facilities photoAssembly Leicester Square London Exterior photo

ASSEMBLY LEICESTER SQUARE, London – A Smart Stay in the City

Reserve directly with us
up to 10% cheaper
than with Booking.com
Check rooms and rates
From$159 /night
Check-in
13Aug
Check-out
14Aug
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

27-31 Charing Cross Rd, London, WC2H 0LS
-
Steps from Piccadilly Circus
Very good
7.8
/10
3.8
4.1
/5

Loved by Assembly Leicester Square guests

Comfortable bed
Central location
Friendly staff
Clean rooms
"The views from our room on the 9th floor were wonderful! We could see so much!"
HollyPlank2010 from United Kingdom
read full review
"The piste de resistance though is their roof top bar which has the most cool views of the London Skyline... worth visiting even if you are not staying."
Liz H from Australia
read full review
"The rooms were a decent size for central London and at a good price."
Emily from United Kingdom
read full review

4-star centrally located hotel in Leicester Square

Location

Assembly Hotel Leicester Square is positioned just behind Leicester Square, a hub of London's cultural activities. Guests can reach Trafalgar Square in under two minutes on foot, with Leicester Square and Charing Cross underground stations both within a five-minute walk. This prime location allows easy access to London's top attractions, including the West End theatres and renowned restaurants.

Rooms

The hotel offers 139 en-suite bedrooms, including Superior Double - No Window rooms for undisturbed rest and Deluxe Double Rooms equipped with walk-in power showers. Suites are available for up to three people, featuring a sofa bed for added convenience. Each room includes sound insulation, temperature control, and clever storage solutions.

Dining

Assembly Hotel boasts a rooftop bar and restaurant, the Garden Room, offering panoramic views of London's iconic skyline. The Garden Room provides a menu featuring classic British dishes and international cuisine options for diverse culinary experiences. Guests can also enjoy a pre-theatre menu, perfect for a night out in the theatre district.

Amenities

The hotel's facilities include a rooftop garden that provides a close-up view of London's skyline in a lush setting. The Garden Room operates daily to cater to guests' drinking and dining needs. Assembly Hotel also offers a late check-out option for guests who book directly, allowing a more relaxed departure.

Vibrant Local Scene

Assembly Hotel is within walking distance of Soho, London's lively district known for its dynamic entertainment and diverse dining options. Guests can explore renowned shopping streets like Oxford Street and Regent Street, just around the corner. The bustling atmosphere of Leicester Square and attractions like Chinatown contribute to a rich London experience.

Highlights

Location: Just a step away from Leicester Square and close access to public transport

Rooms: 139 sound-insulated en-suite bedrooms including suites for three

Dining: Rooftop Garden Room with panoramic views

Amenities: Late check-out available for direct bookings

Must-do experiences

  • Visit the Secret Cinema for immersive film experiences in London.
  • Savor a traditional pie at The Harp pub, a hidden gem nearby.
  • Explore the quirky stalls at Camden Market for unique finds.
  • Discover the historic charm of Leadenhall Market for shopping.
  • Enjoy street food at Borough Market; try the pastries at Bread Ahead.

Choose the Room

From cosy doubles to spacious family suites – all with flexible options, breakfast, and exclusive deals.
    Compact Windowless Room
    2 persons
    8 sq. feet
    1 Double bed
    Air conditioning
    Heating
    room details
    Modern Room
    2 persons
    16 sq. feet
    1 Double bed
    Air conditioning
    Heating
    room details
    Cozy Room
    2 persons
    11 sq. feet
    1 Double bed
    Air conditioning
    Heating
    room details

Check Dates & Room Rates

See what's available for your travel dates
August 2026 - August 2027
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Check-in/ Check-out

Amenities

Thoughtfully designed amenities for a comfortable & memorable stay
Facilities: Very good
7.3/10Review score

General

  • No smoking on site
  • Wi-Fi
  • 24-hour reception
  • No pets allowed
  • Rooms/ Facilities for disabled
  • Wheelchair access
  • 24-hour security
  • Luggage storage
  • Allergy-free rooms
  • Lift
  • Smoke detectors
  • Fire extinguishers
  • Key card access

Services

  • Housekeeping
  • Laundry
  • Dry cleaning
  • Welcome drink

Dining

  • Snack bar

Children

  • Cots

Facilities for people with disabilities

  • Toilet for disabled
  • Bathroom for disabled

Room features

  • Air conditioning
  • Heating
  • Soundproofed rooms
  • Ironing facilities

Bathroom

  • Free toiletries

Room decor

  • Carpeted floor
Show more

Dining Onsite

Delight in the unique culinary experiences at Assembly Leicester Square, featuring exquisite dining options that highlight local flavor and incredible views. Whether enjoying brunch on the rooftop or savoring traditional dishes, each venue offers a vibrant atmosphere that complements the rich tapestry of London's culinary scene.

  • The Garden Rooftop

    Contemporary dining with an emphasis on local ingredients
    Ambiance
    A stunning rooftop setting overlooking London's iconic skyline
    Key Offerings
    A variety of enticing dishes served for breakfast, lunch, and dinner. Weekend bottomless brunches are a highlight, offering a festive atmosphere alongside delightful culinary creations.
    Reservation
    Recommended
    Open daily from 07:00 to 22:00

  • LSQ Rooftop Bar

    Asian-inspired offerings with a specialty in dumplings
    Ambiance
    A chic rooftop bar featuring breathtaking views of London's skyline, perfect for relaxed socializing
    Key Offerings
    Approximately 30 varieties of dumplings alongside a selection of traditional Chinese dishes, creating a fusion of flavors and textures. The inviting atmosphere makes it an ideal spot for casual dining and evening cocktails.
    Reservation
    Not needed
    Open daily for lunch and dinner

Assembly Leicester Square Location

27-31 Charing Cross Rd, London, WC2H 0LS
Explore London
Explore Assembly Leicester Square
  • Top Attractions
  • Activities
  • Dining
  • Entertainment
National Portrait Gallery
National Portrait Gallery
2 minutes' walk
An impressive collection of portraits celebrating British history, featuring works from famous artists.
Trafalgar Square
Trafalgar Square
4 minutes' walk
A monumental public square famous for its statues and the National Gallery, perfect for photos and sightseeing.
The British Museum
The British Museum
14 minutes' walk
Home to a vast collection of world art and artifacts, featuring free admission and guided tours.
Covent Garden
Covent Garden
7 minutes' walk
A vibrant district known for its shops, street performances, and dining options, bustling with activity year-round.
Yoga Classes in the Park
5 minutes' walk
Relaxing outdoor yoga sessions available at nearby parks, providing a peaceful environment for all levels.
West End Theatre Shows
10 minutes' walk
Catch a thrilling performance in London's theatre district featuring a variety of productions for all tastes.
Bike Rentals at Leicester Square
3 minutes' walk
Rent a bike to explore central London's sights at your own pace, with several convenient rental options nearby.
Cafe in the Crypt
4 minutes' walk
A unique dining setting offering British and continental dishes, known for its stunning historic ambiance.
Pizza Hut
2 minutes' walk
Casual dining experience with a variety of pizzas and pasta dishes, great for families and groups.
Bar Caffe Ciao
1 minute' walk
Italian eatery with a relaxed atmosphere, serving freshly made coffee and tasty snacks ideal for a quick bite.
Leicester Square Theatre
5 minutes' walk
An intimate venue showcasing comedy, live music, and variety acts, perfect for a fun night out.
Piccadilly Circus
Piccadilly Circus
6 minutes' walk
Famous for its bright lights and entertainment, it's a great spot to enjoy the city's vibrant nightlife.
Getting around
  • City Centre
    London 5 min  ·  1400 ft
  • Airports
    London City (LCY) 22 min  ·  9.0 mi
    London Heathrow (LHR) 41 min  ·  16.9 mi
  • Train
    Charing Cross Railway Station 5 min  ·  1400 ft
  • Underground
    Leicester Square tube 2 min  ·  400 ft
  • Bus
    Bus stop 4 min  ·  1000 ft
Unlock Early-Bird Deals
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Check Rates
Property information and rules
Check-in
from 15:00-23:30
Check-out
from 03:00-11:00
Guest Parking
No parking available.
Internet
Wireless internet is available in the entire hotel for free.
Breakfast
You can start your day with a full breakfast, which costs GBP15 per person per day.
Children & extra beds
There are no cots provided in a room. 
Pets
Pets are not allowed.
Languages
English, Spanish, Italian, Arabic
Number of floors:
10
Number of rooms:
138
Former name
assembly covent garden

Guest Ratings & Reviews

Real Guest Experiences & Ratings
Review summary
Based on recent reviews
Powered by AI
Assembly Leicester Square is highly praised for its unbeatable location, steps away from Leicester Square, Piccadilly Circus, and other central attractions, making it easy to explore London. Many guests appreciate the rooftop bar and restaurant on the 10th floor, offering stunning views, including glimpses of the London Eye. Rooms are often described as clean and modern, although some guests have noted they can be on the smaller side and lack certain amenities like tea kettles. The proximity to underground stations and bus stops further enhances its appeal as a base for sightseeing.
Show moreShow less
Review score
Based on 2012 verified reviews
7.7 /10
Very good
78 %
Recommend
Location
9.6/10
Free WiFi
8.7/10
Paid Wi-Fi
6.9/10
Facilities
7.3/10
Pros
Perfect location
Clean room
Helpful staff
Comfortable bed
Rooftop terrace
Cons
Noisy water pipes
No TV
High price
No breakfast
Guest reviews
based on 2012 reviews
7.7/10
based on 4280 reviews
7.8/10
Christian from Germany
Single
Modern Room
3 nights in November 2025
|
Reviewed: December 10, 2025
8.7/10

Central Location, practical stay

central location clean room available staff pleasant views
The location was central. It was easy to reach various attractions. The room was clean. Staff were generally available. The rooftop bar offered pleasant views.
The room was smaller than expected, though it suited my needs.
Facilities
9/10
The hotel provides luggage storage arriving early or departing late. This allows for convenient exploration without baggage. A rooftop bar is available, it offers panoramic views. Elevators provide quick access to higher floors.
Dining
8/10
The rooftop bar serves a selection of beverages. Breakfast options are available on the 10th floor, though I did not try them. Nearby restaurants and cafes offer alternative dining choices.
Rooms
9/10
The room included body wash, hand soap, and a hairdryer. The bathroom offered a spacious area. It also had good water pressure in the shower. My room had air conditioning which worked effectively.
0 Helpful
|
Show less
Sebastian from Germany
Single
Modern Room
3 nights in October 2025
|
Reviewed: November 30, 2025
7/10

Acceptable Stay, Some issues

central location good view clean room small room missing facility cheap reception
The room was very clean. The location is central to many attractions. The rooftop bar offered some good views. The bus stop, underground, and uberboat are nearby.
The room was TINY. I found there was no tv. There were no tea making facilities. The reception looks like a cheap hostel and not so nice.
0 Helpful
Georgia from United Kingdom
Single
Cozy Room
3 nights in June 2025
|
Reviewed: July 12, 2025
9/10
great location super clean room
The hotel's location proved convenient, placing me within easy reach of numerous attractions. the cleanliness was also noteworthy. I found the room to be super clean upon arrival.
the absence of a wardrobe limited my ability to store clothes properly, a minor inconvenience
0 Helpful
Show more reviews
Questions of the users
About Assembly Leicester Square
Can guests check in early or leave their luggage before the official check-in time?
5 November 2024
Early check-in is available based on room availability. Guests can store their luggage in the storage room until check-in at 2 PM.
Are hairdryers provided in every room?
12 December 2024
Yes, hairdryers are available in all rooms for guests' convenience.
Can guests request a room with a balcony during their stay?
20 October 2024
There are only two rooms with balconies. Requests for these can be noted during booking, but cannot be guaranteed.
Is it possible to open the windows in the rooms for some fresh air?
3 September 2024
Unfortunately, none of the windows in the hotel can be opened. Air conditioning is provided for ventilation.
What dining options are available for breakfast?
15 November 2024
Currently, the rooftop restaurant and bar serves dinner only; breakfast is not available.
Where can guests find laundry services nearby?
28 January 2025
There is a nearby laundromat called Marshall Laundry for guests needing laundry services.
What is the standard checkout time for guests?
22 February 2025
Checkout time is at 11 AM. Guests may store their luggage at the reception for the day.
Is parking available near the hotel?
10 March 2024
Yes, Q-Park Leicester Square at 39-41 Whitcomb St., London WC2H 7DT is a recommended nearby parking option.
Are lifts available in the hotel for easy access to rooms?
17 April 2024
Yes, there are two passenger lifts for convenient access to all floors of the hotel.
Are there any televisions in the hotel rooms?
8 August 2024
No, there are no TVs included in the hotel rooms.
Is fast Wi-Fi available throughout the hotel?
6 June 2024
Yes, fast and free Wi-Fi is provided in all areas of the hotel.

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Assembly Leicester Square
27-31 Charing Cross Rd, London, WC2H 0LS
Booking.com
Travellers review
7.8
Assembly Leicester Square
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